AI Visibility Score:
How Visible Is Your Brand in AI Search?
Citerank's AI Visibility Score is a single number from 0–100 that measures how citable your brand is across Google AI Overviews, ChatGPT, Perplexity, and Bing AI. Know exactly where you stand — and what to fix.
Six Dimensions of AI Search Visibility in One Score
Traditional SEO metrics — domain authority, organic keyword rankings, Page Speed — were designed for the link-based web. AI search operates differently: it cites sources based on entity trust, structured content clarity, and signals that AI crawlers can parse at scale.
The Citerank AI Visibility Score aggregates six weighted dimensions that directly influence whether AI engines choose to cite your brand — giving you a single benchmarkable number you can track over time and improve systematically.
What Goes Into Your Score
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Citation Rate (30%)
How often your domain appears as a cited source when your target keywords are queried across Google AI Overviews, Perplexity, ChatGPT, Grok, and Bing AI.
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Schema Coverage (20%)
Completeness of structured data — FAQ, Article, Organization, LocalBusiness, Product — that signals to AI engines how to interpret and trust your content.
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Entity Strength (20%)
How strongly your brand is represented in Google's Knowledge Graph, Wikidata, and across authoritative entity mentions — the backbone of AI citation confidence.
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llms.txt Readiness (15%)
Quality and completeness of your llms.txt file — the new standard for communicating your site's purpose and key pages directly to AI crawlers.
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AI Crawler Access (10%)
Whether your robots.txt and server configuration allow the AI crawlers (GPTBot, ClaudeBot, PerplexityBot, Bingbot) that power citation engines to index your site.
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Content AI-Readiness (5%)
Heading hierarchy, authorship signals, answer-formatted content, and passage-level citability — how easy it is for AI to extract quotable, trustworthy text from your pages.
What Your Score Means
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Strong
Your site has most of the signals AI engines need to confidently cite you. Focus on expanding citation coverage to more keywords and topics.
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Moderate
Significant room to improve. Typically indicates gaps in schema, llms.txt, or entity authority — all fixable with focused effort.
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Low
Major gaps in multiple dimensions. AI engines lack the signals needed to trust and cite your content. The score report will prioritize the highest-impact fixes.
Frequently Asked Questions
What is an AI visibility score?
An AI visibility score is a composite metric from 0 to 100 that measures how visible and citable your brand is across AI-powered search engines. Citerank's score aggregates six weighted signals: citation rate across AI engines, structured data coverage, entity authority, llms.txt readiness, AI crawler accessibility, and content AI-readiness. A higher score means your brand is more likely to appear as a cited source in AI-generated answers.
How is the AI visibility score calculated?
Citerank weights six dimensions: Citation Rate (30%), Schema Coverage (20%), Entity Strength (20%), llms.txt Quality (15%), Bot Accessibility (10%), and Content Signals (5%). Each dimension is scored independently based on live data from your site, then combined into the composite score. Scores are recalculated on every scan.
What is a good AI visibility score?
Scores above 70 are considered strong — your site has most of the signals AI engines need to confidently cite you. Scores between 45 and 70 indicate moderate visibility with significant room to improve. Scores below 45 suggest major gaps in schema, entity presence, or AI crawler access that are likely suppressing citations.
How do I improve my AI visibility score?
The score report breaks down every dimension and highlights which fixes will have the biggest impact. Common high-value fixes include: adding FAQ and Article structured data, creating or improving your llms.txt file, strengthening your brand entity presence, unblocking AI crawlers in robots.txt, and publishing content that directly answers high-volume queries in your niche.
How often is the score updated?
Free accounts can run a scan on demand. Pro accounts get automatic weekly rescans with score history charted over time, so you can track the impact of every content or schema change you make. The trend chart shows week-over-week deltas for each dimension separately.